Daiwa's first spinning reel rolled off the assembly line in 1955. Since then, the company has grown into one of the largest and most influential tackle companies in the world today. Today, Daiwa Corporation sells tackle throughout the United States, Canada, Central and South America.

From the very beginning, Daiwa's emphasis has been upon innovation and quality, the type of innovation that has left a visible mark on the majority of tackle manufactured today, and innovation that continues to advance the sport of fishing.